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      <title>Trading on credentials</title>
      <category domain="http://www.alltold.co.nz/latest/categoryid/11">Credentials</category>
      <category domain="http://www.alltold.co.nz/latest/categoryid/7">Export</category>
      <category domain="http://www.alltold.co.nz/latest/categoryid/10">Natural products</category>
      <link>http://www.alltold.co.nz/latest/entryid/11/trading-on-credentials</link>
      <description>&lt;p&gt;‘Natural’ is the number one consumer interest in 32 countries surveyed by HealthFocus International. &lt;a href="http://www.nzte.govt.nz/features-commentary/Features/World-business-trends/Pages/Natural-leaders.aspx"&gt;This article &lt;/a&gt;shows how Kiwi companies NZLavender and Antipodes demonstrate their product claims using evidence that has international standing.&lt;/p&gt;</description>
      <dc:creator>Chris Wilson</dc:creator>
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      <pubDate>Tue, 24 Nov 2009 04:36:00 GMT</pubDate>
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