All Told Latest http://www.alltold.co.nz/Default.aspx?TabId=236&rssid=2&categoryid=28 The latest news from the All Told team. en-NZ SunBlogNuke v2.6.2.0 Creating compelling trade stories Checklist Export http://www.alltold.co.nz/latest/entryid/12/creating-compelling-trade-stories <p>Here is a 12-point checklist to help you prepare a memorable story:&#160;</p> <p> Are you putting yourself in the shoes of your customers and articulating the emotional and rational needs they have, or a problem they want solved?<br />  Is your story dramatic? Is it set out as a quest for a perfect customer solution or does it begin with a challenge that has to be overcome?</p> <p> Does your story set out the value you deliver that sets you apart?<br />  Do you have engaging details about the main players in your company?<br />  Have you woven in personal anecdotes? If you feel you are putting yourself on the line, your story is more likely to be engaging.<br />  Is your story complemented with interesting visual images?<br />  Is it framed by good design?<br />  Does your story show how your New Zealand location shapes your services or products?<br />  Does your writing demonstrate and show, rather than under or overstate?<br />  Is your story told in plain English?</p> <p> Have you tailored it to the medium and timeframe?<br />  In reviewing your story, does it touch your customers as people?<br /> &#160;</p> Chris Wilson http://www.alltold.co.nz/latest/entryid/12/creating-compelling-trade-stories#Comments http://www.alltold.co.nz/latest/entryid/12/creating-compelling-trade-stories Wed, 30 Dec 2009 00:48:00 GMT 4 http://www.alltold.co.nz/DesktopModules/SunBlog/Trackback.aspx?id=12