All Told Latest http://www.alltold.co.nz/Default.aspx?TabId=236&rssid=2&categoryid=34 The latest news from the All Told team. en-NZ SunBlogNuke v2.6.2.0 Bridging a trade divide digital Export wine Food and beverages http://www.alltold.co.nz/latest/entryid/31/bridging-a-trade-divide <p>Many times in my career, the courage and acumen of New Zealand exporters has inspired me.<!--[if gte mso 9]><xml> <o:OfficeDocumentSettings> <o:AllowPNG /> </o:OfficeDocumentSettings> </xml><![endif]--><!--[if gte mso 9]><xml> <w:WordDocument> <w:View>Normal</w:View> <w:Zoom>0</w:Zoom> <w:TrackMoves /> <w:TrackFormatting /> <w:PunctuationKerning /> <w:ValidateAgainstSchemas /> <w:SaveIfXMLInvalid>false</w:SaveIfXMLInvalid> <w:IgnoreMixedContent>false</w:IgnoreMixedContent> <w:AlwaysShowPlaceholderText>false</w:AlwaysShowPlaceholderText> <w:DoNotPromoteQF /> <w:LidThemeOther>EN-US</w:LidThemeOther> <w:LidThemeAsian>JA</w:LidThemeAsian> <w:LidThemeComplexScript>X-NONE</w:LidThemeComplexScript> 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<w:LsdException Locked="false" Priority="37" Name="Bibliography" /> <w:LsdException Locked="false" Priority="39" QFormat="true" Name="TOC Heading" /> </w:LatentStyles> </xml><![endif]--><!--[if gte mso 10]> <style> /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:Cambria; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin; mso-ansi-language:EN-US;} </style> <![endif]--><!--StartFragment--></p> <p class="MsoNormal"><span lang="EN-US" style="font-size:11.0pt;font-family:Arial">This happened most recently when I interviewed Bob Richards of Wine Technology International Ltd for a case study for the New Zealand Export Credit Office (NZECO).<o:p></o:p></span></p> <p class="MsoNormal"><span lang="EN-US" style="font-size:11.0pt;font-family:Arial">Bob related how he appeared to be in a bind.<o:p></o:p></span></p> <p class="MsoNormal"><span lang="EN-US" style="font-size:11.0pt;font-family:Arial">“It was a stressful situation,” he said. “I had to assess from all angles the risk associated with the deal. Without the deep level of trust I had in my partner, and the knowledge I had of the industry, I wouldn’t have proceeded.”<o:p></o:p></span></p> <p class="MsoNormal"><span lang="EN-US" style="font-size:11.0pt;font-family:Arial">Ultimately a high level of confidence was required.<o:p></o:p></span></p> <p class="MsoNormal"><span lang="EN-US" style="font-size:11.0pt;font-family:Arial">Similarly, when I interviewed another exporter, Neil Cullen of Wimpex Ltd about a deal he was working on, he said at the end a leap of faith was needed.<o:p></o:p></span></p> <p class="MsoNormal"><span lang="EN-US" style="font-size:11.0pt;font-family:Arial">After 18 months of exponential growth, his company had landed a large export order but it needed a big investment in machinery and stock to realise it. How could Wimpex secure the order and maintain its cashflow? You can read how it achieved it <a href="http://www.nzeco.govt.nz/casestudies/wimpex">here.</a><o:p></o:p></span></p> <p class="MsoNormal"><span lang="EN-US" style="font-size:11.0pt;font-family:Arial">I have also written a case study on NZECO’s assistance for </span><span lang="EN-US" style="font-size:11.0pt;font-family:Arial"><o:p><a href="http://www.nzeco.govt.nz/casestudies/mrapple">New Zealand Apple Ltd</a>.</o:p></span></p> <p>The brief has been to communicate in compelling, plain English what are complicated trade financial arrangements.</p> <p class="MsoNormal"><span lang="EN-US" style="font-size:11.0pt;font-family:Arial">I hope the confidence, calculated risk-taking and hard work you will read of in these case studies will be an inspiration for you too in your ventures.<o:p></o:p></span></p> <p class="MsoNormal"><span lang="EN-US" style="font-size:11.0pt;font-family:Arial"><o:p>&#160;</o:p></span></p> <p class="MsoNormal"><span lang="EN-US" style="font-size:11.0pt;font-family:Arial"><o:p>&#160;</o:p></span></p> <!--EndFragment--> Chris Wilson http://www.alltold.co.nz/latest/entryid/31/bridging-a-trade-divide#Comments http://www.alltold.co.nz/latest/entryid/31/bridging-a-trade-divide Tue, 16 Sep 2014 20:08:00 GMT 2 http://www.alltold.co.nz/DesktopModules/SunBlog/Trackback.aspx?id=31