More exporters are adding videos to their websites to help tell their story. While they help to personalise the website, the video will typically be of a CEO in an office talking about their products or services.

Here are examples of videos that take a more imaginative path and resonate much deeper than a basic company profile.

The Art of the Sale videos are based on a comedy situation – a little world where everything is out of sync. 

See also the resources available at The New Zealand Story.

And here is the link to my second 800-kilometre bike ride for Hands Across the Water in 2014!


What dreams are made of

Tesia with her first trainer Lance Noble   Early ever...

Bridging a trade divide

Many times in my career, the courage and acumen of New Zealand...

Creating compelling trade stories

Here is a 12-point checklist to help you prepare a memorable s...

Why Kiwi exporters don’t tell stronger stories

In May 2003, in an office in New York, Martin Gold the preside...

Stories that touch us as people

Here is an editorial Chris wrote on company storytelling for b...

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