Here is a 12-point checklist to help you prepare a memorable story:
Are you putting yourself in the shoes of your customers and articulating the emotional and rational needs they have, or a problem they want solved?
Is your story dramatic? Is it set out as a quest for a perfect customer solution or does it begin with a challenge that has to be overcome?
Does your story set out the value you deliver that sets you apart?
Do you have engaging details about the main players in your company?
Have you woven in personal anecdotes? If you feel you are putting yourself on the line, your story is more likely to be engaging.
Is your story complemented with interesting visual images?
Is it framed by good design?
Does your story show how your New Zealand location shapes your services or products?
Does your writing demonstrate and show, rather than under or overstate?
Is your story told in plain English?
Have you tailored it to the medium and timeframe?
In reviewing your story, does it touch your customers as people?