'Communicating the value proposition' has been highlighted as one of the key priorities for New Zealand exporters by Victoria University's report Service Success in Asia.
The report was unveiled in Wellington on April 4 as part of a nationwide presentation supported by the new Ministry of Science and Innovation, New Zealand Trade and Enterprise, Export New Zealand and local chambers of commerce.
The report is based on interviews with 160 managers in 70 firms exporting to India and China, as well as interviews with 25 customers in each of these two countries.
In a video clip of one of the interviews, the manager says India is a hugely competitive country and New Zealand exporters need to be able to stand out from the crowd. We at All told believe it’s all about good storytelling. For that, New Zealand exporters need the help of experienced professionals.
I went to the Wellington presentation which was held at the Wellesley Hotel. There was a strong turnout from ‘NZ Inc’ in the room.